Pearson Associate Director of Media and Analytics (Senior Market Research Analyst) in Orlando, Florida

Associate Director of Media and Analytics (Senior Market Research Analyst)

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Associate Director of Media and Analytics (ADMA) primary objective is to optimize/manage campaigns by channel, program Business Unit (BU), and location. Leading performance indicators include Cost per Lead (CPL), Cost per Qualified Lead (CPQL), Quality Percentages (%Q & %Q15), overall lead volumes, overall costs, and Conversion Rate to Student (CVRS) by location, business unit, program, channel, and initiative. Using these and other metrics, the ADMA helps identify trends by channel to determine and optimize the overall investment rates by program.

General Responsibilities

  • Optimize/manage campaigns by channel, program BU, and location

  • Collaborate with BU marketing to make adjustments based on the business unit needs to attain lead, spend, CPL, CPQL, CPS and student goals. They collaborate with ADMs at a BU level, and with Director of Marketing (DM) at a location level, and for escalations/issue management

  • Management of campaigns through reports, and meeting rhythms

  • Follows strategic oversight of Director of Marketing

  • Co-ownership of budgets associated with each location, BU, program and channel

  • Performance reporting to the ADM (BU), DM (location) and Director of Media & Analytics (DMA) and acts as a point of escalation to the DM’s in relation to the goals of their location

  • Co-ownership of forecasting with channel owners.

  • Co-ownership of budget investment levels and allocation for ‘other channels’

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Minimum of 5 years’ experience in marketing, finance, media planning, and/or project management

  • Experience in the management and development of budgets and media campaigns is required

  • Strong analytical skills

  • Proficiency in Microsoft Excel

  • Experience in direct response marketing highly preferred

  • Experience in the higher education industry highly preferred

Supervisory Responsibilities

None.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Other Locations CA-ON-North York, US-AZ-Chandler, US-IL-Elk Grove Village

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Experienced

Shift: Day Job

Job Posting: Sep 11, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1812545

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.